Museum Folkwang
Das Duracellband
  • Klaus vom Bruch
  • Das Duracellband, 1980

  • The Duracell Tape
  • Videorebellen, Video, Color, Sound, DVD, colour, sound (mono), 10'
  • 10 min
  • Donated of the Artist in 2009
  • Inv. NM 3/2009
  • CommentaryIn the 10-minute video work, the artist transforms the sequences of an advertising spot for batteries into a political act which has fatal consequences. Using montage, the artist inserts archive material from the Second World War, his self-portrait and a drumming toy rabbit into the advertising spot. Vom Bruch creates parallels between the use of film and photography for documentary use in war and contemporary advertising. To what extent are video and digital data technology employed for military, journalist and commercial purposes today?

    ›Das Duracellband‹ is part of a series, made from 1980, entitled ›Die Harten und die Weichen‹ and, as ›hartes Band‹ complements ›Das Softieband‹ (1980) in which a clip from the paper towel manufacturer is treated in the same way.

    Klaus vom Bruch has been working with video since 1975; at first he made tapes, then above all video installations from the mid 80s. The Museum Folkwang has altogether 13 of his unlimited video tapes. Thematically speaking, Klaus vom Bruch reflects on the Federal Republic’s relation to the past and the present through ›recycling‹ of found footage and TV recordings.
  • Obj_Id: 29,139
  • Obj_Internet_S: ja
  • Obj_Ownership_S (Verantw):Painting, Sculpture, Media Art
  • Obj_SpareNField01_N (Verantw): 231
  • Obj_Creditline_S: Medienkunst
  • Obj_Title1_S: Das Duracellband
  • Obj_Title2_S: The Duracell Tape
  • Obj_PartDescription_S (Titelerg):
  • Obj_SpareMField01_M (Alle Titel): Das Duracellband The Duracell Tape Das Duracellband
  • Obj_Dating_S: 1980
  • Jahr von: 1,980
  • Jahr bis: 1,980
  • Obj_IdentNr_S: NM 3/2009
  • Obj_IdentNrSort_S: NM 0003/2009
  • Obj_Classification_S (Objtyp): Media Art
  • Obj_Crate_S: 10 min
  • Obj_Material_S: Videorebellen, Video, Color, Sound
  • Obj_Technique_S: DVD, colour, sound (mono), 10'
  • Obj_SpareSField01_S (Mat./Tech.): Videorebellen, Video, Color, Sound, DVD, colour, sound (mono), 10'
  • Obj_AccNote_S (Erwerb): Donated of the Artist in 2009
  • Obj_PermanentLocation_S (Standort):
  • Obj_Condition1_S (Druckerei):
  • Obj_Condition2_S (Auflage):
  • Obj_Subtype_S (Genre):
  • Obj_Rights_S: © VG Bild-Kunst, Bonn 2017
Commentary
Artists

In the 10-minute video work, the artist transforms the sequences of an advertising spot for batteries into a political act which has fatal consequences. Using montage, the artist inserts archive material from the Second World War, his self-portrait and a drumming toy rabbit into the advertising spot. Vom Bruch creates parallels between the use of film and photography for documentary use in war and contemporary advertising. To what extent are video and digital data technology employed for military, journalist and commercial purposes today?

›Das Duracellband‹ is part of a series, made from 1980, entitled ›Die Harten und die Weichen‹ and, as ›hartes Band‹ complements ›Das Softieband‹ (1980) in which a clip from the paper towel manufacturer is treated in the same way.

Klaus vom Bruch has been working with video since 1975; at first he made tapes, then above all video installations from the mid 80s. The Museum Folkwang has altogether 13 of his unlimited video tapes. Thematically speaking, Klaus vom Bruch reflects on the Federal Republic’s relation to the past and the present through ›recycling‹ of found footage and TV recordings.